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30 Sep 2014

SEO Success Factors Part 2

For a website to achieve its goals, to realise the results that it set out to do, it must fulfil two hugely important requirements: Be There and Be Relevant. A site cannot accomplish its goals if nobody sees it, nor can it be a success if it is irrelevant for the search terms used to find it. How do we ensure that a site is There and Relevant? Search Engine Optimisation.

25 Sep 2014

BrightonSEO

SEO is a very fluid industry, with changing techniques, tools and constant opportunities for learning. Here at Wickedweb we’re keen to stay at the forefront of the industry, and with this in mind headed on down on Friday 12th September to the 2014 Brighton SEO Conference, for a day of search engine optimisation delight.

With 3 venues, 2000 attendees and over 30 speakers, there was unfortunately no way to hear all the talks on all the topics, so we had to pick and choose which we particularly wanted to hear. Usefully the sessions were thematic, and so at 10am we settled in to the Brighton Dome for SEO Strategy.

19 Sep 2014

The Apple First Approach

One week on from the Apple Keynote Launch Event and our initial thoughts of how your digital marketing strategy will be affected have now had time to take shape.

For those playing along at home, your current natural search campaign strategy should already include, best practice approaches to search rankings, content optimisation, link building and responsive design. Whereas your paid search campaign should include, creative display advertising, in-app advertising and mobile bidding, but how will combined search efforts measure up to all 4.7 and 5.5 inches of Apple’s latest iPhone offerings?

16 Sep 2014

Working with a digital agency: the classic car analogy

Working with a digital agency, choosing a new CMS for your website, or trying to work out which services are vital for your business can be a difficult and lengthy decision, and not that dissimilar from choosing a classic car, as Mark Appleton explains.

11 Sep 2014

Apple Watch

On Tuesday, 9th September 2014, Apple CEO, Tim Cook addressed the masses to confirm the worst kept secret in the digital realm - the launch of the iPhone 6, the iPhone 6 Plus, “oh and there’s one more thing…”

Taking to the stage in traditional Apple fashion; the choice in venue, where Steve Jobs chose to launch the first Apple Macintosh computer in 1984, should have been enough to warrant alarm bells in even the most avid of Android lovers, for what would be the event of the year.

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