Wickedweb Digital Agency Blog

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Inside the industry and inside the agency

17 Oct 2014

Google Mobile Friendly Icon Testing

Every year Google performs hundreds upon hundreds of search algorithm updates and changes. And for search marketers, knowing what these updates mean can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization.

Most of these changes are minor and will in turn have minor effects on your search campaign results, but also on the experiences of our users and how they interact with search engine results. However, Google does occasionally roll out some major updates that you can’t ignore and with that a much needed strategy overhaul, which is where we come in.

10 Oct 2014

mobile advertising

Off the back of the newly introduced advertising policies from social media powerhouses, Instagram and Facebook, we endeavour to take a look at the new role of mobile advertising and what it all means.

7 Oct 2014

Google In the News

It seems there is never a dull moment or quiet day at Google HQ, with yet another update rolled out soon to impact search results. Google’s newest update is to the In the News box, a section which the majority of users scroll right past on their way to search results. But, could that all be about to change?

2 Oct 2014

Ello

“It’s the social network you’ve been waiting for” according to the creators behind the web’s latest network, Ello. As we roll into the second week of #ello mania, we take a look inside the 40,000 new users (and counting), that every hour receive or request their network invites.

30 Sep 2014

SEO Success Factors Part 2

For a website to achieve its goals, to realise the results that it set out to do, it must fulfil two hugely important requirements: Be There and Be Relevant. A site cannot accomplish its goals if nobody sees it, nor can it be a success if it is irrelevant for the search terms used to find it. How do we ensure that a site is There and Relevant? Search Engine Optimisation.

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