Social Media
Social media boosts brand awareness and sales
Social media campaigns
Social Media is a once in a lifetime, global phenomenon. It provides everyone in the world with a voice - and an audience. It has become an essential part of peoples' digital life, as well as platform for business - it can drive sales, spread brand awareness and improve customer loyalty. Whether you're new to Social Media, or you have a strategy you'd like to take to the next level, our expert team can help your organisation achieve real results.
If you've never thought about how to utilise Facebook, Twitter, YouTube to enhance your business, it's time to start. Social Media isn't a fad or a phase - it's a way of life.
We'll sit down with you and work out a unique, tailored campaign that's right for you. All things considered - we'll help you separate your Orkut from your Qik. It's not nearly as scary as it sounds.
Social Media is People
Social media peopleSocial Media is all about people - individuals with a common interest, coming together. A faceless corporate voice will alienate the exact audience you're trying to attract. Wickedweb understands the importance of the personal touch, and create an image for your activities that combine your brand message with a friendly voice.
Brands that use Social Media to allow their customers to interact and share have a higher level or customer loyalty, repeat business and public perception. The individual touch is important to us - using your language, your tone and your values - even if we're doing the Tweeting for you.
Audio and Video
A picture paints a thousand words. But so do audio and video. At Wickedweb, we can help you reach your audience with video sites like YouTube, audio including podcasts and online radio, and using photo tools. There are a mass of opportunities to broadcast your business using virals and webcasting. Perhaps you'd like a live broadcast of an event? A rogue's gallery of your team? Or a radio station to cement your brand?
Wickedweb have years of experience in providing rich, tailored multimedia platforms for your business. Social Media provides a great platform for creating fantastic content that helps to cement your brand identity, whilst simultaneously providing you with a built in audience who will spread the word.
We can help you create engaging viral content, optimise it so it can be found, and then get the word out until your audio and video is the talk of the web!
Social Networking
Social networking LogosEveryone knows about Facebook and Twitter. But how do you use them to your advantage? It's not enough to put up a fan page and forget. And what about the hundreds of other networks out there? Depending on your target market, there could be other networks to consider. "Niche" subjects, localised markets and age range could mean that the obvious just isn't that... well, obvious. Our experts will help you find the right soapbox to clean up with. And if nothing fits... we can build you a brand new network of your own.
From basic setup of your systems, through to aggregation, advanced analytics you just won't get anywhere else and full management of your streams, Wickedweb can maximise the impact of your Social Media offerings. Whether it's a simple post or an app - a game or tool - we can make your page a go-to destination.
And once you're up and running we'll stay with you - providing complete management of your online presence, using bespoke software to help you to simplify your postings, and offer market leading reporting and analytics to measure the effectiveness of the campaign.
Blogs, Wikis and Forums
Social Media is more than just networks. The term can be applied to any interactive aspect of the internet - the so called "Web 2.0".
In an arena where every voice can be heard, to be listened to, you have to shout loudest and prove yourself to be an expert in your field.
Managing knowledge within your business and then disseminating it can put you at the forefront of your field. Creating a community where users can comment, share and add their own voice serves to increase trust and customer loyalty. Whether it's sharing web links, or hints and tips on your product and field
Wickedweb have a proven track record in creating and managing Forums, Wikis, Chat Rooms and Blogs that allow you, and your customer base, to express themselves, to learn and to share.
Instant Messaging
Instant MessagingBack in the nineties, internet chat had a very bad name. In these enlightened times, however, it's a valuable tool that can give your company the edge. Whether it's live customer support on your website, customer ordering via a messenger service, or cutting your call costs with Skype, Wickedweb can advise and implent.
Because text chat is a "non-confrontational" form of communication, it can attract a raft of potential customers who, for one reason or another, don't want to visit or pick up the phone, but with the personal touch to make them feel valued and respected as an individual.
With video chat and free calling, services such as Skype can save you and your customers a fortune, both internally and externally.
Apps
Do you know Farmville? It may surprise you to know that Farmville has more unique users every day than Twitter. And that there were a billion downloads from the iPhone store in the first 9 months? Wickedweb can utilise the power of the mobile web to create social platforms, games and useful apps that allow your customers to integrate with your brand wherever they are, or whatever their social networking habits.
Measuring Effectiveness
Measuring Social Media AnalyticsThe biggest problem with social media is that it has, hitherto, been unquantifiable. Sure, you can see how many followers you have - but are they buyers, are they supporters, are they even part of your target audience?
Wickedweb uses a series of state-of-the art tools to monitor and report on what the Social Web is saying about you. Any mentions of keywords or combinations of keywords can be analysed and even backdated to 2007 - we can analyse their locations, ages - we can even tell if the comments are good and bad. All this information can be presented to you in a format to suit.
We can search for new followers too - targeting by the same demographics - age, location, interests. Early internet wisdom said "more followers is good". Not true. More relevant followers is good. And we can help you find them.
Next Steps....
Perhaps you think this is all a bit daunting. Perhaps it looks like too much work. But remember- Social Media is here to stay - and the longer you leave it, the more ground there will be to catch up.
Wickedweb makes Social Media work for you - as simply as possible. With creative ideas for how to use the medium to best effect, through to complete management of your feeds in your house style.
Remember - Social Media is about the individual. And that starts with your relationship with us - a tailored action plan with tailored solutions that are right for you.
Contact Us today to see how we can help you with your Social Media on
020 7183 4999
