Viral marketing is word-of-mouth advertising, delivered and enhanced online so that marketers are now able to reach vast social networks in a flash.
By exploiting the power of peer-to-peer advertising, brands are able to raise their awareness and achieve valuable dwell-time through attracting the full attention of their audience for minutes rather than seconds which is undoubtedly a major strength of online advertising versus traditional media.
Wickedweb has enjoyed much success in developing viral campaigns for clients, with some fantastic results. The performance of a 'viral' is often dependent how fun or even 'cool' the digital feature is - if a recipient enjoys the content of an email, or is addicted to beating their score on a game, they will pass it on to their friends or colleagues. The same rule also applies if something is seen as particularly informative or useful - users are more likely to share it with their peers.
Viral campaigns can include funny videos, special offers and entertaining images, or can take the form of exciting microsites and interactive flash games. Wickedweb has the creative power to deliver campaign ideas that are guaranteed to get the audience talking, the development skills to create the digital solution and the industry know-how to seed the campaign, ensuring it is visible and stirring excitement.
Viral marketing is a very powerful tool since it can achieve maximum reach and exposure for brands and campaigns amongst the target audience, via a subtle peer-to-peer approach. To understand more about how Wickedweb can help awareness of your brand or campaign, and how we manage viral marketing, drop us a line and we'd love to come and meet you... we'll bring muffins!
