Put simply, Pay Per Click (PPC) is web based advertising. In a similar way that you may place an advertisement in a magazine to sell a particular product or service, Pay Per Click (PPC), is a method for placing an advert on a website search network to help attract customers to your particular business offering.
Pay Per Click (PPC), or Paid Search, as it's sometimes known, is an auctioning type system allowing advertisers to bid for their ranking within the Search Networks. When someone searches for a particular keyword or phrase within the Search Networks like Google, sponsored search results are displayed as a result. These sponsored search results then deep link the searcher through to a targeted and relevant website relating to the initial search term.
The best bit is, Pay Per Click (PPC) advertising is the most targeted and cost effective form of advertising available. And of course being digital, it's measurable, and therefore accountable.
If you would like to find out how Wickedweb can add value to your Pay Per Click (PPC) activities please call 020 7183 4999 to chat with a member of the team.
