Our expert website copywriters are specially trained in writing for the web where information must be succinct, precise, and engaging, as well as being content/keyword rich for search engine optimisation.
Writing and editing website copy
We write and edit website copy with a view to driving conversions, gaining rankings within the search engines, and driving key brand messages to your website visitors. Our SEO copywriting services form a fundamental part of our content optimisation and link building strategies.
Auditing and improving existing websites
We can carry out a thorough copy audit of your website looking at how tone of voice, content structure, key conversion points, and how brand values are being presented. We can carry out our audit and resolve the problems directly, or carry out the audit and advise where your team can make enhancements. The effects of a thorough copy audit can be as beneficial to a website as a redesign and usability study.
Enhancing copy for email communications
We have a wealth of experience in email marketing, both from a consumer and corporate perspective. Ensuring your email communications contain targeted content, targeted descriptions, and enriching content, this will enable you to achieve effective email marketing campaigns with higher click through rates and conversions.
Brand tone of voice and brand guidelines
In collaboration with our creative team, we are experts at developing brand guidelines in which tone of voice plays a vital part. So if you have creative guidelines with no tone of voice, we are ideally placed to develop these into a complete set of web friendly brand guidelines.
