Website design, Content Management System
Well Seasoned is passionate about introducing the best ways of sourcing, cooking and eating British seasonal produce. They strive to educate people to think about the food they are purchasing and become ethically conscious consumers with seasonal and local food that is of high quality. Well Seasoned want to change the way Britain eats, for the better.
When Well Seasoned first came to Wickedweb for help they were eager to launch their new brand identity and company online. They wanted to portray their unique positioning and offering to consumers whilst building a strong brand awareness for themselves.
Wickedweb’s strategy was:
- To unveil the new brand and company within the competitive food market
- To communicate Well Seasoned’s unique offering to consumers
- To build brand awareness among retailers
- To deliver a website that is easy to update in house, and has potential to grow with the brand.
Wickedweb worked closely with the Well Seasoned team to create a young and quirky design to engage the target audience and show community spirit – its funky, friendly and exciting. The style is very warm, seasonal and natural, further strengthening the Well Seasoned brand.
The site was delivered on Wickedweb’s own easily updateable content management system, WickedwebCMS. The key features, which increase the level of user interaction further, are a monthly competition, a company blog and seasonal photo gallery to encourage input and interest from visitors.
Well Seasoned was launched in October 2010 and are continually expanding, so keep an eye out for new and exciting additions to the Well Seasoned brand.