Email marketing, strategy, design, HTML build, testing
With impressive testimonials and extensive experience of delivering successful e-marketing campaigns, Virgin Media approached Wickedweb for email design and build services to communicate key sales messages to recipients and drive online purchase.
Taking a lead from the latest in-store merchandising themes, Wickedweb worked closely with the Virgin marketing teams to produce email creative that was bang on brand and in line with current Virgin Media communications. Highlighting sales offers and ensuring clear calls to action made the recipient’s journey to the website seamless. Virgin Media’s new emails landed just in time for the Christmas sales to raise awareness of the DVD and music deals and entice online shoppers.