Web design, Content Management System
In addition to improving the two websites (London and Birmingham events) from the visitors and CMS users perspectives, business objectives included increasing exhibitor participation at the show and online visitor ticket sales.
Wickedweb designed a stylish, premium website design, catering for the various visitor groups attracted to the website for information on luxury trips to exotic locations, gap year travel inspiration, holiday ideas, honeymoon offers and a greater understanding of the world's continents. The show also attracts fans of explorers and travel writers, and those wanting to 'meet the experts' so the content is broad, but the aspirational images have mass appeal and set the website apart from even the closest rivals.
Using Wickedweb's CMS (Content Management System) and suite of event specific modules, Wickedweb delivered value adding functionality for all the exhibitors and visitors alike – enhanced exhibitor listings with detailed pages for Gold sponsors showcasing press releases and special offers help to raise exhibitor profiles and a speaker timetable, countdown timer and podcasts aid the visitors in planning and making the most of their day.
Through planning and implementing an on-page and off-page search engine optimization strategy, Wickedweb improved the website’s organic ranking performance and the significantly improved consideration given to usability has increased conversion to sale via the online ability to book show tickets.