The Pharmacy Show

CloserStill Media, organisers of the Pharmacy Show, appointed Wickedweb following a competitive pitch, a decision based on the strength of the agency's web design expertise and impressive Content Management System.

The Pharmacy Show brings together pharmacy professionals from across Britain for the country's largest sourcing, training and education conference and exhibition, which is held at the NEC in Birmingham. In 2009 the show saw a complete revamp following CloserStill Media's new involvement and a drive to grow the exhibition, maximising its potential, in the coming years.

Taking the new brand guidelines for the Pharmacy Show, we created a website that was fresh, vibrant and professional, and integrated the templates with the Wickedweb CMS platform and our event specific modules including the countdown clock, seminar and conference timetable and book an appointment facility. For exhibitors, the CMS offers an online showguide entry facility and easy access to the show manual, improving their experience also. The CMS provides intuitive administration control to the event organizers and even allowed a variety of users - the keynote speakers, clinic consultants and exhibitors – to manage their own pages too.

The success of The Pharmacy Show in 2009 is hugely significant, given the current economic climate, and Wickedweb is proud to have been a part such record breaking achievements. The Pharmacy Show has just announced the highest attendance figures to the UK's leading two-date training and education event, celebrating an increase of over 78% on last year.

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