Online marketing strategy, website design, search engine optimisation
StatPro, a global leader in the provision of asset management software for the global investment community has been working with Wickedweb for almost one year. Wickedweb were initially approached to redefine their online marketing strategy after the decision was made to rebrand and worked alongside the incumbent offline agency.
The new website features an exciting and unique web design for this particular target sector, presenting the content in a contemporary style, injecting life into the information for the audience of asset management professionals.
As a B2B website, it has differentiated StatPro from its competitors - the new butterfly mechanic is a pictorial representation of change and is representative of the ethos of StatPro, ever evolving to the needs of their customers.
Since the original project, Wickedweb have subsequently worked on the search engine optimisation (SEO) and integration of a new Customer Dashboard allowing for Single Server Sign On facilitating access to reports for users. In this way, StatPro can seamlessly provide access to their services via a customer friendly and intuitive interface.
The StatPro projects have been built using the Alterian (Immediacy) Content Management System and allow for administrators to modify content as required, including highly designed elements using XML.