Neteller, are one of the world's largest online payment processing groups, with core strengths in online gaming and gambling.
The brief was to drive the volume of Neteller accounts that were being created across the majority of European countries, including France, Germany, and Italy, as well as further afield and the US.
We set to work with partner agencies, delivering the proposed online marketing strategy and fulfilment plan to the client. The concept was simple. Incentivise consumers by offering them free credits to not only open new accounts, but to reactivate dormant accounts also.
As the majority of the target demographic are focused on gambling, the creative theme devised is geared towards prize rewards and exciting aspirational imagery.
The resulting deliverables include banner advertising materials and tool kits, email marketing, and microsites, all focusing in local demographic regions with individual languages and targeted communications.
