Microsite design, flash development, tracking, hosting
To promote the launch of the new spacious R Class, Mercedes ran a marketing campaign which included advertising with The Telegraph; a package which included coverage in the newspaper supplements and a campaign driven microsite.
With the focus on the interior space and versatility of the Mercedes R Class, Wickedweb was appointed to design and develop the microsite which engaged the target audience with a flash game to communicate the key messages. The idea was that the user would select an activity - golf, camping holiday, horse riding - and pack the car boot with the required items to demonstrate its USP over rival cars on the market. The design style matched the Mercedes marketing collateral and featured a very smooth flash animation, drawing the car into the screen, using soft colours on the game to present a sophisticated and premium positioning.
KPIs included email subscription data capture and Mercedes R Class test drives booked, which were delivered in significant numbers in the campaign burst period. As preferred digital supplier to The Telegraph and following Wickedweb's proven ability to deliver return on investment, the agency was appointed to deliver the Range Rover and Citroen microsites for The Telegraph too.