Stock management systems integration, email marketing, usability
The email marketing campaign saw an increase in open rates and click throughs over the period, as each week the brand broadcast news on the latest must-have designer footwear in store and that season's hottest styles to their database.
Increasing awareness of the brand, and audience engagement, Kurt Geiger ran competitions in magazines popular with their customers - Vogue, Grazia, Elle and Glamour - and Wickedweb communicated with the readers through targeted email shots. Designing and building the online competition mircosites, the agency was responsible for the data collection and CRM database management for these campaigns.
Wickedweb developed a bespoke and advanced technical solution for Kurt Geiger, managing the stock management system integration using web services over SOAP which allows each store and concession to communicate with the central warehousing system. This platform is pivotal to the brand's business model and daily sales activity and the technical expertise has been just as vital online where Wickedweb have worked with the brand to increase conversions through usability consultancy and brand experience strategy.
Tom Lodge, Head of Information Systems, commented:
“...Wickedweb was a huge asset to Kurt Geiger in moving our brand online and have continued to support us both creatively and technically over the past four years”.