corporate web design agency

Bluefin Solutions

Brand, technical consultancy, SEO strategy, systems integration, Wickedweb CMS, design

The Client

Bluefin Solutions work with clients to improve their business performance, including the BBC, Barclays, Royal Mail and Shell, to name a few.

Wickedweb were asked to create a website that would illustrate Bluefin’s credibility as an organisation as well as reinforce their brand as the SAP consultancy of choice extending Bluefin’s premium positioning in the market and present a more credible online solution and powerful tool for growth.

The Strategy

Our strategy included user research, with consultants and clients, to fully understand the website's audience. Conducting one-to-one interviews provided invaluable insights and shaped the user experience strategy. Personas focused the creative rationale and the concept, which considers the end user throughout, answers both business and target audience requirements. Optimising the website from the ground, up, means that it is set to excel from an SEO perspective too.

The Solution

Using Alterian Content Manager, Professional Edition (ACM-p), Bluefin Solutions was the first website in the country to enjoy the suite of components on this new platform, including the blog functionality, forms and tag clouds. With the use of javascript, Wickedweb has delivered a slick user journey and with an advanced level of tagging, the user is presented with relevant blog posts, case studies and insights on each page, engaging the audience and ensuring a positive user experience.

The Results

The website is dynamic and engaging, with unique and compelling creative and photography taken with the Bluefin Solutions team, at their new Chiswick Park address, portrays the approachable personalities and people-focus at the heart of the consultancy. Using a different design template for the careers section, the website caters for both clients, existing and prospective, and employees, as the very best candidates are encouraged to apply by the high level presentation and confident, professional approach. Since going live we are closely monitoring the website's performance to ensure it delivers against key targets, and will work with Bluefin Solutions to continually enhance the website and grow ROI long-term.

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