All Saints Fashion
Social media strategy
Following initial investigation of where and how All Saints were previously being placed within the social networks, the relevant social media marketing strategy was forged. Targeting Facebook specifically, we set out to grow the loyal fan base from within the social networking platform, introducing them early to product launches and items of special interest. Ultimately, the crux of the campaign was driving the growing fan base back towards the ecommerce website, for both additional brand building and increased conversion to sales.
After only three months, the All Saints Facebook page increased its fan base from 4,000, to more than 10,000 fans. A staggering 150% increase in their social media marketing, which has bolstered brand awareness and loyalty long-term.