The UK's leading flour miller needed a website to reflect their unique market position, and Wickedweb delivered a solution that helps put Rank Hovis ahead of its competitors...
Rank Hovis were taken over by the Premier Food Group in March 2007, and were looking for a new website to help the business move forward as a modern milling business. The main objectives for The Rank Hovis website were to refresh the design in-line with the new branding, to be easy to update via a content management system and to feature improved functionality and online services for members. In addition, the aim of the website is to act as a proactive marketing tool, attracting additional bakers to the company, and to help position Rank Hovis as the UK's premier leading flour miller.
The new website features a vibrant and unique design, presenting the content in a modern and attractive style and injecting life into the information for the audience of bakers.
As a trade website, it has sifted Rank Hovis apart from its competitors - the intriguing and colourful design is a break away from the traditional B2B websites that will help the flour miller build vital loyal and retained relationships with bakers. Incorporating an enhanced fault finder to help the bakers improve their recipes, an animated history, healthy baking suggestions and quick access to Rank Hovis' services, the new website functionality has significantly improved the user experience.
The member login provides bakers with even more benefits, such as quick online ordering of merchandise packs to use in their window and shelf displays and a recipe finder. There is also a quick link through to Rank Hovis’ Electronic Billing System.
The new Rank Hovis website is powered by WickedwebCMS, allowing Rank Hovis to manage the content on each page through the system's WYSIWYG editor, easy image upload tools and version control, allowing the publisher to take accountability for content updates, moderating and approving content added by other editors, prior to launch.
Rank Hovis said of the new website, "we are really proud of the new site and all the hard work that has gone into it, with already lots of positive comments it's great that the website is having such an impact. The feel and look of the website, including all the extra features, is sure to sustain Rank Hovis as the UK's leading flour miller and help to build the business in the future. Working with Wickedweb was an absolute pleasure and from the outset gave us full confidence in delivery of a top notch website. We have been more than happy with every idea, recommendation and the expertise they have provided and we endeavour to work closely with them in the future to help build our website and communication tools further."
