Miss Sixty - a brand well known for glamorous clothes, glamorous models and now, glamorous email marketing...
Miss Sixty, the global and glamorous fashion brand, asked the equally stylish Wickedweb team to handle their new email marketing campaign. The aim was to generate excitement among the UK market, driving customers into high-street stores to buy, buy, buy.
A prolonged bout of lustful window shopping confirmed what we already knew - nothing less than cutting-edge design would suffice.
We needed to make email marketing sexy, and so created a series of emails that featured some of our strongest, most stylish creative to date.
Promoting the trendy Miss Sixty brand as much as the products themselves, our e-shots were geared to perfectly capture public attention. Competitions and giveaways successfully encouraged recipients to 'forward to a friend', maximising the audience and ensuring consumer interaction with the brand.
A successful, design-led email marketing strategy that consistently does justice to one of the world's most fashionable brands. Email open rates continue to be well above average - often as high as 50% - and the Miss Sixty database continues to grow.
More is to come this year, when Wickedweb will be introducing campaign support features, including a store locator and online account facility.
