Broadcast & Split Testing
Wickedweb can maximise the outcome of an email campaign by implementing insightful testing techniques before it goes live
The most successful campaigns are the ones that are the most targeted. Whilst planning the campaign strategy, Wickedweb would work with you to segment your audience so that a relevant message can be created for each segment. It is possible to take this one stage further and test a range of messages, in order to discover which engages your audience the most. With this information uncovered, you can then roll out the most engaging solution to maximise results.
Wickedweb can also split-test your campaigns according to the subject line in order to boost open rates.
In addition, we can also broadcast emails on behalf of clients using their own software.