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Inside the industry and inside the agency

7 Jan 2009

Wickedweb's secret recipe for success

by Anna Dixon

Rank Hovis web design template

The exciting new Rank Hovis website has risen! Freshly baked, the new web design features a vibrant and unique design, presenting the content in a modern and attractive style and injecting life into the trade information for the audience of bakers.

As a trade website, it has sifted Rank Hovis apart from its competitors - the intriguing and colourful design is a break away from the traditional B2B websites that will help the flour miller build vital loyal and retained relationships with bakers. Incorporating an enhanced fault finder to help the bakers improve their recipes, an animated history, healthy baking suggestions and quick access to Rank Hovis' services, the new website has gone down a treat.

The member login provides bakers with even more benefits, such as quick online ordering of merchandise packs to use in their window and shelf displays and a recipe finder. Packaged in the Wickedweb CMS platform, the content is served straight from the oven, to the screen, with many additional enhancements planned over the next year.

Rank Hovis said of the new website, "we are really proud of the new site and all the hardwork that has gone into it, with already loads of positive comments it's great that the website is having such an impact. The feel and look of the website, including all the extra features is sure to sustain Rank Hovis as the UK's leading flour miller and help to build the business in the future. Working with Wickedweb was an absolute pleasure and from the outset gave us full confidence in delivery of a top notch website. We have been more than happy with every idea, recommendation and expertise they have provided and we endeavour to work closely with them in future to help build our website and communication tools further."

Visit the new Rank Hovis website

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