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23 Sep 2008

Wickedweb to define new international strategy for Mitre

by Anna Dixon

Wickedweb are celebrating being awarded the Mitre digital marketing account following a competitive three-way pitch. Mitre, part of the Pentland Group, were looking to appoint a new digital creative agency to develop the brand's online marketing strategy on an international level, and selected Wickedweb for the job because of the agency's approach to projects, strong creative credentials and detailed pitch presentation.

Work has already begun on scoping the strategy, understanding the business objectives and user requirements, and the next steps are wireframe development and creative designs. Both teams are enjoying working together and can't wait to pop a bottle of fizz or two following the launch of the UK website in December, just in time for Christmas!

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