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16 Sep 2011

Wickedweb scoop the Web Marketing Association’s Standard of Excellence award

by Sue Akam
  The WMA Award is in its 15th year – and this year’s competition saw more than 2,000 entries from 45 countries in 96 industry categories.

We entered our client Gear4 to showcase a brand led e-Commerce website with an exceptional user experience.  The judges reviewed the site against 7 criteria: design, innovation, content, technology, interactivity, copywriting and ease of use.  Our scoring came back as above the industry and WebAward averages, resulting in the Standard of Excellence accolade. 

Gear4 Award image

Creating awareness of Gear4’s innovative technology was fundamental and Wickedweb mirrored this in the design and functionality of the site.  The Product Showcase area is a testament to this, using Flash and Javascript (for non Flash enabled devices) for an engaging user interface.  As a result, the user can interact with Gear4’s products via the website.  The UnityRemote product is a good example of how the website achieved this.  One of the judges for this year’s competition commented “The site interaction with the UnityRemote is fabulous”. 

Congratulations to our client and to the team here at Wickedweb.  Recognition in particular is given to Kalli Daffin, Nicole Tingley, James Saunders, Billy Harvey, Steve Coventry and Rob King.

To review the Gear4 case study in more detail click here

To find  out more about the award click here

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