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29 Jun 2011

Wickedweb release latest B2B case study for Chaucer

by Niki Duggan

Wickedweb have published a new B2B case study today for our client Chaucer.  Chaucer is an independent global management consultancy, providing tailored, hands-on and flexible support to clients in the delivery of strategic business projects and programmes.  

Chaucer image1

Chaucer approached Wickedweb as they were aware of the limitations of their existing website.  It was clear the site had not been an active marketing tool, and could work much harder at lead generation. With an impressive set of credentials and clients, Chaucer is very well positioned within the market – and Wickedweb were keen to harness this potential and build a solution that would maximize Chaucer’s growth for the future.

At the outset of this project, Chaucer put challenging KPI’s in place with regards to enquiry generation via the website.  Wickedweb were tasked with a complete design and build overhaul of the website.  The need for this was two-fold: to showcase Chaucer’s brand values and personality, and to manage a strategy around content which needed to be engaging and credible to prospects.

Furthermore, there was also a requirement for Wickedweb to implement a Content Management System for Chaucer that met the current brief and was scalable for future needs.  Wickedweb’s proprietary PHP CMS was used, with a suite of modules executed to ensure the functionality was in place.

Overall, underpinning this project was a salient challenge that had to be met: How can Wickedweb convey and implement Chaucer’s approachable and friendly business approach across their website?

See how we did it.

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