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23 Aug 2011

Wickedweb publish latest client case study for schülke.

by Cat Woods

Schülke are the international specialists in infection control products, hygiene, disinfection and preservation, and are a long standing client of Wickedweb.  The UK website was over - hauled by us a year ago and Wickedweb manage ongoing developments to the site and the digital strategy.  One of schülke’s key objectives is to maintain their leading position in the market by ensuring the brand engages with its audience in an innovative way.

Following the website re-brand, schülke were keen to enforce this re-positioning, increase traffic to the site and encourage repeat visits.  It was also paramount that we worked on raising awareness for the brand.  Wickedweb advised creating a members area for the main schülke website as part of the content strategy, in order to bring engagement with the audience to the fore.  In addition, a dedicated microsite for the dental portfolio was created to support a key campaign.

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Our recommendation also included launching social media activity for the first time, which underpinned their data acquisition objectives.  Furthermore, Wickedweb rolled out an SEO strategy.

Find out more about the overall strategy Wickedweb implemented for schülke and how this met the client’s objectives.

Nicola Furniss, Senior Product Manager for schülke comments: 

“Wickedweb were integral to the launch of our re designed site which was intended to make us and our products and services more accessible to our customers. Wickedweb continue to support us both creatively and technically in our online activity as pioneers of infection prevention.”

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Comments

28 Nov 2011  Cactus says
Thanks for shiarng. Always good to find a real expert.

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