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6 Jun 2011

Wickedweb launch stunning new website for Gear4

by Sue Akam

Wickedweb are excited to work with one of the world’s first companies to launch a brand dedicated to iPod accessories. Gear4 are owned and managed by Disruptive Ltd, and are passionate about music and the capability of the iPod, iPad and iPhone. This presented an interesting project to Wickedweb as we needed to translate this passion into a brand led ecommerce website with an exceptional user experience.

Wickedweb had two key objectives to deliver against: firstly to showcase Gear4's product innovation and secondly to provide an additional channel to market alongside their offline focus.

In order to engage the user, Wickedweb's approach was to ensure first and foremost that the creative execution was brand led, and subsequently arresting enough to evoke desire to purchase.

 

gear4 main4

 

Creating awareness of Gear4's innovative technology was fundamental and Wickedweb mirrored this in the design and functionality of the site. The Product Showcase area is a testament to this, using Flash and Javascript (for non Flash enabled devices) for an engaging user interface. As a result, the user can interact with Gear4's products via the website. The UnityRemote product is a good example of how the website achieved this.

Our solution to Gear4 also involved implementing the award winning Wickedweb content management system and ecommerce platform across different localities. Our in-house platform was perfect for this task as it allows the CMS user to indicate different tax levels according to the location of purchase. It also integrates seamlessly with payment providers and fulfilment houses.

For more information and to view further visuals see the case study.

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