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24 Nov 2011

Wickedweb launch new website for Priestfield – Kent’s largest premium Conference and Banqueting venue.

by Sue Akam

Wickedweb has launched the new website for Priestfield – the largest Conference and Banqueting venue in Kent.  Priestfield has previously been synonymous with the Gillingham Football Club stadium, however the challenge has been to give this premium venue an identity in its own right.  The website showcases the suites available, with high-end photography.  Whether it is a 10 person seminar or a 550 guest celebration, this impressive facility has the answer.  

Priestfield blog

Priestfield approached Wickedweb for a solution to drive up conversion for event bookings.  Our approach was to implement a premium creative execution which mirrors the quality of the venue itself. Functionality modules included the events listing and the news sections which seek to keep visitors up to date.  To drive activity, the site architecture includes key ‘call to action’ tabs that remain present on the right hand side of each website page - these relate to a booking enquiry, brochure download, contact us etc.  These are key goal conversion junctures, and Wickedweb will measure effectiveness going forward as part of the overall objectives. 

With the Priestfield website live, Wickedweb will now be exploring further projects with GFC including websites for the football club itself and their charity, in addition to a direct marketing project.

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