Posted 9 Feb 2009 / Written by Anna Dixon
Concern Worldwide, an international organisation dedicated to reducing suffering and working towards the elimination of extreme poverty, has appointed Wickedweb to design and build a new suite of email marketing templates. The improved communications with donors will keep them up to date with monthly news, raise awareness of various appeals, and request urgent aid in the event of an humanitarian disaster.
In addition to the emails, Wickedweb have also been awarded the contract to create a flash ecard for the charity which will be sent to supporters to thank them for allowing Concern Worldwide to continue its work in 28 countries around the world. The flash ecard features an animated, spinning globe, which recipients can hover over, to find out more about Concern Worldwide's work in several territories. Also featured is a 'send to a friend' facility which encourages users to share news of Concern Worldwide's programmes, and will hopefully stimulate additional supporters and new donations.
The New Media Fundraising Executive at Concern Worldwide said "Out of the many agencies considered, Wickedweb had by far the most interesting portfolio, detailing a wide range of high quality projects across many different areas of online marketing. Wickedweb's refreshing enthusiasm to deliver creative within strict budgets and timeframes, as well as their strong communication throughout all aspects of production, results in the type of relationship most clients only dream of."
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