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1 Sep 2011

Wickedweb are thrilled to become an approved digital supplier for Cancer Research UK

by Niki Duggan

Wickedweb have recently joined CRUK’s team of suppliers to provide a range of digital services.  We are working on lots of exciting projects to drive donations for this awe-inspiring charity, and look forward to rolling out the activity planned over the coming months.

We have started our relationship with CRUK by working with them on the Shine 2011 campaign.  This inspiring event is a night-time walking marathon through your chosen city, to raise funds for Cancer Research.  This event is in its 2nd year and fundraisers can choose one of 12 cancers they would like to donate their funds to.  Participants are asked to ‘shine’ through their city route with glow sticks and can walk either a half or full marathon.

Wickedweb have created a portfolio of Flash banners for the CRUK website and third party websites. The call to action here is to click through to the Shine microsite and drive entries to the event.  

CRUK announcement


The Wickedweb team are proud to be entering this event – with more details coming soon.  We are in full support of this incredible cause and would encourage you to enter here.

In addition, Wickedweb has created banners in support of the new TV ad campaign which went live on the 18th July.  The CRUK homepage banner has been updated to raise awareness and support this campaign, with a view to driving uplift in donations.  Look out for these banners and show your support for their life-changing work....

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