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As the 2010 World Cup launched in South Africa, so our very appropriately themed football game for the Fairtrade Foundation went live.

Combining an addictive game mechanic to encourage play and increase the viral potential of the game, with an educational message to raise awareness of the benefits of buying Fairtrade South African wine for the workers in the wine growing regions, the ‘Use Your Head’ game works successfully on two levels.

With adverts scheduled to appear on Absolute Radio’s website in the coming weeks, and consumers’ heightening awareness of the inequality in South Africa (which can be attributed to the World Cup coverage), we expect the leaderboard to reflect the popularity of the game and are proud to be working alongside the Fairtrade Foundation at this vital time, leveraging the talkability of one of the world’s most awaited sporting events to raise awareness of unfair commerce in the region in the spotlight.

Turning the game design, flash development and database build around in just 1 week, to meet the client’s deadline, was no mean feat.  So, let us challenge you to our own game – see how many headers you can score and support Fairtrade with us. Play ‘Use Your Head’ now.

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