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23 Mar 2010

The Wicked World of Social Media

by Chris Merriman

Social Media is a once in a lifetime phenomenon. Remember how the telephone changed the world? Course you don’t. And that’s rather my point. For the first time in over a century, a new technology has come along which changes the way we communicate and do business.

As with the dotcom boom of the nineties, the internet is awash with start-ups who think that they have the ultimate platform – be it a social network, a video sharing site, or an all-singing all-dancing blog. Some, like Twitter, will change the world. Others will sink without trace. Wicked Web pride ourselves on knowing everything that’s out there and knowing what’s a flash in the plan and what’s the next big thing.

But what’s right for one organisation, isn’t necessarily right for another – and too much is as bad as too little. To get your message across you need to be talking to the right people in the right way. My role at Wicked Web is to do just that.

I’ve been working in Social Media for 6 years. In the early days, I was lucky enough to be working for a forward thinking company who let me get on with it. But as time went by, and as “socmed” began to form the bulk of my day-to-day business,  it became increasingly obvious to me that a lot of organisations still don’t “get” social media, despite its importance.

Since then, I’ve built Youtube channels, Facebook groups, marketed through Twitter, set up online radio stations, and then found ways to make them all talk to each other. My current projects include podcasting, Facebook applications, and creating a bespoke social network for a niche client.

The fact is... social media can do a lot, and if you’re just dipping your toe in the water, it can be a bit overwhelming. I will sit down with you, cut through the jargon, and create a bespoke social media package that’s right for you.


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