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24 Jun 2010

The Social Media World Cup

by Chris Merriman

If you don't want to know the score, look away now.

This is the first World Cup of the true Web 2.0 era. Back in 2006, we were only just cottoning on. So this year, a whole raft of innovative ways of watching have come about. Here's the best of them - from the sublime, to the ridiculous....

First off, a quick nod to the fact that you can watch this World Cup online in a multitude of ways. There's good old BBC iPlayer and the young upstart ITV Player - now with speeds fast enough to make online TV viable. If you prefer something a bit more, well, third party, then there's TV Catchup, or if you want a desktop app, there's Zattoo.

You can run your own world cup commentary on Twitter with the #worldcup hashtag, and then watch how the match unfolded online with The Guardian's, frankly amazing, Twitter Replays.

If you're enchanted by the haunting sound of Vuvuzelas, you can add them to any web page with Vuvuzela Time, or to any Youtube video by clicking the football icon.

If you've a mind to, you can even watch the coverage in Lego.



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