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31 Jan 2011

The Official Charts Company land an ad-sales deal with MTV

by Lauren Glass

The Official Charts Company have boosted their relationship with MTV through agreeing an ad-sales deal, it’s the first third-party website that MTV use as its ad serving and sales partner after a notable increase in web traffic last year in sync with the launch of their new look website.

The deal is the first of its kind for MTV and resulted from their longstanding relationship with The Official Charts Company.

Giles Jones, Official Charts Company’s Head of Commercial Development, added, “We are delighted to reach agreement with MTV Networks to ad-serve OCC’s website and look forward to further growing this key business relationship. MTV is an excellent fit for us, as they serve and sell ads for a range of their own music- and youth targeted sites”.

Want to know more… NMA Mag has all the info.

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