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Inside the industry and inside the agency

11 Jul 2008

The miller's tale

by Anna Dixon

Proving that we're well and truly on a roll, Wickedweb has been appointed by the Premier Food Group to launch a new website for Rank Hovis, the UK's leading flour miller.

We've proposed a bold new  web design, and we'll be helping Hovis to rise through the search engine rankings with our own equivalent to self-raising flour, SEO.

We'll also be using our loaf to put together a flash animation of the workings of mill, and a recipe archive and fault-finder to help bakers in need of both inspiration and help.

We'll re-work the site's infrastructure, mix in our own bespoke CMS platform and then we'll serve it up in late September. It should be the best thing since...

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