What's New

Inside the industry and inside the agency

30 Apr 2010

Should you care about HTML5?

by Steve Coventry

Answer: Yes! HTML5 is going to form the foundations of most websites within a few years, and most modern browsers including FireFox, Chrome, Safari and Opera already support it. Here is a cool demo of just some of what can be achieved without any plugins.

Previously visualization like this which play music, displays smooth animations, and hooks straight into Twitter, would've been something you'd have to build in Flash or Silverlight, requiring developers to know multiple languages, and viewers to download weighty plugins. Now it's possible to pull this off using just HTML5, which includes support for video and audio embedding, a canvas for scriptable animations and all kinds of other rich content that'll make current HTML based webpages look weak and bland in comparison.

Big names like YouTube are already looking at ditching their Flash player in preference of a full HTML5 offering, it's also fueling the fire heating up between Apple and Adobe over Flash on the iPhone. The latest models of the iPhone coming out will heavily feature HTML5, offering some great features for advertisers that you can check out here.

So grab the latest build of your favourite browser and have a look at what it can do. You'll be seeing a lot more of this before too long, so if your newest gadget's software supports it, consider it a worthwhile feature.

Back to blog posts

Leave a comment

Contact us to discuss your digital requirements
Tel. +44 (0)20 7183 4999

Enquiry Form
  • Twitter feed unable to load