Posted 16 Jul 2010 / Written by Richard Lyne
Ever since the Google Caffeine algorithm change and the infamous “May day” update, websites across the globe have seen an a drop in traffic from long-tail keywords, with some webmasters reporting up to a 90% drop in traffic!
It is true, long-tail phrases are more difficult to rank for, especially when larger sites dominate the short-tail rankings. However, those that question the potential of SEO are mistaken – you just need to be smart about your keyword strategy and your link profile development.
To demonstrate how a structured Keyword and Link-Building Strategy can still boost rankings/traffic despite these Google updates, we have just one of many Wickedweb case studies below. It proves that despite the updates being rolled out, Wickedweb have still fundamentally improved the SEO for one of our consumer goods clients. The site is not a direct B2C retailer, so the focus is on data acquisition for special promotions, events and activities etc to enhance brand perceptions.
Keyword Rankings:
After developing a thorough Keyword Strategy (which has evolved over time to incorporate more target keywords and site content), Wickedweb has carried out activity with the purpose to increase both rankings and traffic. The impact on website rankings for target keywords is shown below:
Traffic:
The picture below shows how Wickedweb have improved the non-branded keyword traffic for one of our clients over the past 12 months. As you can see, the site has been optimised to make regular increases to the number of visits each month.
Conversions:
Thanks to the SEO campaign, the website has generated 1,996 new leads in the past year from search engine traffic alone at a cost per acquisition of less than £3. This is more successful than any other marketing channel by far that the consumer brand employs.
Back to blog posts
Advertising (3)
Alterian Immediacy CMS (2)
Application Development (5)
Awards (4)
Email Marketing (2)
Fun Stuff (17)
Hosting (2)
Mobile (1)
News (19)
Pay Per Click (1)
People (12)
Project Management (2)
Rich Media (2)
SEO (4)
Social Media (5)
Usability (1)
Web Design (13)
Web Services (1)
WickedWeb CMS (11)
August 2010 (2)
July 2010 (6)
June 2010 (3)
May 2010 (5)
April 2010 (18)
March 2010 (17)
February 2010 (2)
January 2010 (1)
December 2009 (1)
November 2009 (3)
October 2009 (1)
September 2009 (1)
August 2009 (2)
July 2009 (1)
June 2009 (1)
May 2009 (2)
February 2009 (3)
January 2009 (2)
December 2008 (4)
November 2008 (1)
October 2008 (1)
September 2008 (2)
August 2008 (2)
July 2008 (2)
May 2008 (1)
Sign up to our Newsletter to receive news of our web launches, our digital marketing activity and general useful information about the web.
Fields marked * are mandatory
