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19 Apr 2010

Medway Council looks to Wickedweb for design & usability expertise

by Anna Dixon

Medway Council Website

Last month the Wickedweb team were delighted to be shortlisted in the pitch for the Medway Council website redevelopment project and, following a successful presentation, we are celebrating our recent appointment as the Council's digital agency of choice. 

As an Alterian technical partner, it was fitting that we were brought into the project to deliver an Alterian-compatible web design and employing our usability expertise we will ensure that the creative isn't developed just for the platform, but for the wide range of target users as well.  The potential website audience includes everybody the council serves, from residents of all ages, local employers and elected members to job seekers, public service partners and the media, requiring an all inclusive approach to design.

Our strategy is to convey the Council's core values and deliver an impressive website that works on a number of levels, from a creative treatment that engages all, to simple user journeys and quick access to content so that users find what they are looking for quickly and efficiently. The Council aims to not only enhance the user's online experience and interaction, but also improve the Council's performance in the next SOCITM report.

We are extremely proud to be partnering a Council in our own county and look forward to the next few months as usability testing and focus groups get well underway.

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