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24 Mar 2010

High impact photography retains your audience

by Cat Woods

Blog High Impact Photography

So you've got your new logo, brand positioning, digital online strategy and a design agency in place and ready to go. You've had a fleeting thought about images and for ease you've decided to utilise what you're already using on the current marketing material. After all you're busy with twenty other things that all needed doing yesterday. Right?

Wrong! The design, technical specification, SEO, copywriting, testing are always taken for granted as elements where studio time and your precious time should be spent. Many businesses do not consider nor understand the importance of image sourcing as a prime element. However, when you stop to think about this in terms of how images are used on a day to day basis by many other mediums; on the television, in magazines, buses, shop windows, the list is endless. Why should the attitude for website imagery be any different.

For years newspapers have used highly emotive photographs to illustrate a story and pull at the heart strings of their readers. A strong powerful set of imagery positions any company at the forefront, demonstrating their understanding and appreciation that users are heavily led by imagery. Professionally composed photography will portray your integrity to your audience by demonstrating that you are serious about your business.

The homepage of a website is the window to your company. The first impression a visitor has needs to intice them in, encouraging them to delve further and interact deeper within your website. By using visually stunning  photography that balances with the overall look and feel of the design you will succeed in grabbing your visitor's attention and retain their level of interest.

Whilst copy is essential for a visitor to understand about your companies offerings, photographs can do some of this work for you. After all, to coin a phrase, 'a picture speaks a thousand words'. A powerful image is more influencial than copious amounts of text as it can be absorbed far quicker.

Your image choices does not have to be high end, high cost as remember it needs to consider your target market. What appeals to your audience the most? A more informal, relaxed, life-style shot will evoke an approachable feel to your website, whereas powerful fashion shots that has been highly retouched will exude premium and quality. Usuability research and analysis can include establishing the overall stylisation and impression that you should be illustrating to support your brand online.

When is comes down to the direction of images we can support you all the way. From our expertise in sourcing a selection of ideal stock imagery, to managing a shoot with a photographer that specialisies within your industry sector. Be it still-life studio product shots to full open action shots in the middle if the ocean. We can cater for your every need right up to post- production, cropping and placement within your website.

It is often considered far simpler, quicker and cheaper to take snaps yourself but there is an awful lot more to seriously take into consideration than just 'point and shoot'. Your visitors will appreciate the extra effort and your business will see the benefits and reap the rewards.

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24 Mar 2010  Stuart Wells says
Couldn't agree more Cat. And as Gareth ( reminded us recently, clients with better imagery sell more. Fact.

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