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13 Oct 2010

Global SAP Consultants, Bluefin Solutions, Launch New Website

by Anna Dixon

Wickedweb has been working with Bluefin Solutions, a global SAP consultancy, over the last four months to fully understand their audience, design and develop their new website and integrate with Alterian's new Content Management System, ACM-p.

Bluefin Solutions Homepage

Bluefin Solutions works with clients to improve their business performance, including the BBC, Barclays, Royal Mail and Shell, to name a few, and the website was tasked with reflecting the organisation's premium position, and service, to present a more credible online solution and powerful tool for growth. 

Objectives included awareness building, lead generation and improved communication of the company's focus on delivering better outcomes for clients through a higher level of expertise, versus key competitors.

Our strategy included user research, with consultants and clients, to fully understand the website's audience.  Conducting one-to-one interviews provided invaluable insights and shaped the user experience strategy.  Personas focused the creative rationale and the concept, which considers the end user throughout, answers both business and target audience requirements.

The website is dynamic and engaging, with unique and compelling creative and photography taken with the Bluefin Solutions team, at their new Chiswick Park address, portrays the approachable personalities and people-focus at the heart of the consultancy.

Using a different design template for the careers section, the website caters for both clients, existing and prospective, and employees, as the very best candidates are encouraged to apply by the high level presentation and confident, professional approach.

Bluefin Solutions Careers Landing Page

Using Alterian Content Manager, Professional Edition (ACM-p), Bluefin Solutions is the first website in the country to enjoy the suite of components on this new platform, including the blog functionality, forms and tag clouds.  With the use of javascript, Wickedweb has delivered a slick user journey and with an advanced level of tagging, the user is presented with relevant blog posts, case studies and insights on each page, engaging the audience and ensuring a positive user experience.

Optimising the website from the ground, up, means that it is set to excel from an SEO perspective too.

We are closely monitoring the website's performance to ensure it delivers against key targets, and will work with Bluefin Solutions to continually enhance the website and grow ROI long-term.

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