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17 Nov 2011

Digital marketing case study released for Ella's Kitchen

by Sue Akam

Wickedweb has had a successful year managing the digital strategy for Ella’s Kitchen, the leading global organic baby food company.  Wickedweb has been working with Ella’s Kitchen for over 2 years, and during this period have delivered a suite of global websites with locales, and digital marketing activity to support the overall annual brand plan.  Ella’s Kitchen has an exciting and ambitious brand vision, and Wickedweb’s digital activity supports key marketing objectives.   

Wickedweb has released a case study for the ‘Ella’s Friends conversion strategy’ which involves harnessing digital techniques to grow the database of Friends to the target level.  This database is then used to build engaging relationships on a sensorial level, which ultimately feeds into Ella’s Kitchen’s core objectives.

Wickedweb were responsible for conceiving and implementing a strategy that encompasses:

  • Website evolution to support the mechanics of the campaigns
  • Consumer engagement via campaigns
  • Data capture and acquisition
  • Online marketing tactics such as PPC and SEO
Ella's blog
The digital strategies executed above have played a key part in feeding into the overall marketing strategy and in particular the Friends Acquisition drive.  The website provided a key tool in support of Ella’s Kitchen marketing activity. In addition, Wickedweb have been able to drive a significant amount of registrations as a result of the digital implementation of the campaigns devised by Ella’s Kitchen.  The SEO and PPC activity has driven Friends sign ups further, in a transparent and measurable way. Wickedweb’s activity also continues to support brand awareness. 

The overall Friends acquisition results superseded expectations as we hit 150.5% of the target.   Organic search traffic has increased by a marked 56% with a strong conversion rate, with Ella’s Kitchen’s key search term achieving and maintaining 1st place in Google rankings.

For the detail on how Wickedweb achieved this for Ella’s Kitchen, please view our case study.

Client testimonial:

“Wickedweb have a very strategic approach.  They understand our business, and more specifically how to activate our overall strategy to our consumers through digital channels.  I am delighted that the results of our Friends conversion strategy has surpassed our targets, and we owe much of this success to Wickedweb and the effective digital strategies they have executed for Ella’s Kitchen”. 

Samantha Crossley – ‘Makes Friends’ – Ella’s Kitchen

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28 Nov 2011  Carlie says
Cool! That's a celevr way of looking at it!

6 Jan 2014  Quickpaydayz says
Oh it is great that you agree with this. I know that its hard to belive on this but u did and wrote a good post.

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