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6 Jun 2011

Cosmetics à la Carte - new website launches.

by Sue Akam

Wickedweb are excited to share the details of a website we have recently launched for Cosmetics à la Carte, a complex eCommerce solution delivered on the award-winning WickedwebCMS.

Cosmetics à la Carte are a premium, multinational brand and have enjoyed customers such as the late Elizabeth Taylor and Princess Diana to Blondie, Kylie, Kate Moss and Lady Gaga. Conceived in 1973, Cosmetics à la Carte pioneered the concept of 'made to measure' make up, and have been pushing the boundaries ever since for innovation. With the desire to overhaul their image and launch the brand online, Cosmetics à la Carte approached Wickedweb for an exceptionally stylised  e-commerce solution.

Our brief was quite simple - to create the most interactive and personalised experience possible for a cosmetic brand online, and to replicate the 'human' element usually experienced in the stores. Wickedweb were tasked with elevating the existing Cosmetics à la Carte brand, and rolling this out across the website.

In terms of reporting, it is early days.  However, Google Analytics already shows conversion to be anything between 2.9% and 5.9% which is well above average.

Goal conversions are strong at 6%, indicating that key junctures of the user journey are robust and intuitive.

The email campaign that followed the launch of the site is extremely encouraging, with click through rates at 30%. We look forward to building on this as we work further with Cosmetics à la Carte’s e-marketing strategy going forward.

View the full case study here

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Comments

28 Nov 2011  Solyn says
These pieces rellay set a standard in the industry.

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