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7 Jan 2011

Christmas and Boxing Day Online Shopping Breaks Retail Records.

by Lauren Glass

The Christmas break of 2010 was one of the busiest post-Christmas periods ever.

Online retailers experienced a vast increase in sales after a bleak December damaged by the poor weather. Christmas Day accomplished record figures and Boxing Day proved to be the busiest online shopping day of the year.

eBay was the top visited UK online retail outlet on Boxing Day. Online High Street brands such as Next , Argos and River Island dominated the UK's top 20 most visited retail outlets and were joined by online giants including ASOS, Amazon and iTunes (figures from Experian Hitwise). Reiterating the importance of top quality ecommerce websites.

Boxing Day's most popular UK retail websites by share of visits

Rank

Website

Share (%)

1

eBay UK

9.96

2

Amazon UK

7.02

3

Argos

3.53

4

Next

2.19

5

Your M&S

1.98

6

John Lewis

1.89

7

Currys

1.81

8

Debenhams

1.71

9

Play.com

1.71

10

Comet

1.40

11

Tesco

1.10

12

Tesco Direct

1.04

13

River Island

0.86

14

PC World

0.84

15

Amazon.com

0.80

16

New Look

0.79

17

House of Fraser

0.77

18

Topshop.com

0.76

19

ASOS

0.74

20

Game

0.71

Source: Experian Hitwise

 

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