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26 Feb 2010

Charity starts at home(page)

by Billy Harvey

Content Management System Client

Charity websites have recently started realising that their website can be a very useful way for them to increase the interaction between themselves and their supporters, both existing and prospective.  Whether it be through an online game or some other medium supporters of a charity can feel more involved than ever.

If you have signed up to sponsor an elephant there is potential for you to see ongoing photos and videos as it grows up. You can physically see the difference that you are making. With the addition of a content management system  the charities employees themselves can keep their site up to date with latest developments. Whether that be the extra funds raised after a live event has finished or the number of animals rescued that day the charity can keep in touch with its support base and let them know what their donations are being used for.

Charities such as Concern Worldwide have created facebook pages with upwards of 2,000 followers who can easily be contacted when an event is taking place and also be kept updated on any relevant issues to them. The supporters can also easily invite their friends to join and the charities message can get to more users than ever before - one of the many benefits of social media marketing. With bandwidths increasing and more efficient media being introduced the charity websites of the future will be able to keep their support base informed and donating. Videos and photos of events will let people catch up with new found friends and through instant news updates see what a difference they made. 

With increased numbers of potential supporters being contacted and through maintaining a fun, ever evolving and informative website, charities can hope to see the amount of money raised for their causes continue to increase year after year.

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