What's New

Inside the industry and inside the agency

25 Jul 2008

Back in the saddle

by Anna Dixon

WW Digital Agency on Big Bike Ride

After working long and hard on the NSPCC's Big Bike Ride website, it was time for the greatest challenge yet - actually taking part.

In late July, the Wickedweb team wheeled their bikes to the start line of the Horsham event in Sussex.
The ride got off to a troubled start when one member of Team Wickedweb was stopped and requested to produce proof-of-age ID, despite wearing a really quite striking 'bride to be' sash and accompanying veil.

Said member was later seen clinging to the back of another colleague's bike in an attempt to roll over the finish line in tandem, but was keen to point out that it's the taking part, not the winning, that counts.

Back to blog posts

Leave a comment

Contact us to discuss your digital requirements
Tel. +44 (0)20 7183 4999

Enquiry Form
  • Twitter feed unable to load