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17 Dec 2008

A Jamie Oliver Christmas cracker

by Anna Dixon

Web design client Jamie Oliver

Digital marketing agency, Wickedweb were briefed by the Jamie Oliver online marketing team to design a Christmas microsite, with the aim of promoting the famous chef's Christmas Day show on C4 and advertising Jamie's new range of Jme hand-crafted & bespoke homeware and food products as the perfect Christmas gifts.  Jamie's team already knew what content they wanted to feature on the site, and they chose Wickedweb because they trusted the web agency would deliver the desired look and feel in a short turnaround time.

The microsite features a video of Jamie making a Christmas cocktail and wishing fans a Happy Christmas, as well as the TV trailer and an advent calendar with a surprise behind each door.  As each day in December arrives, another door is unlocked, revealing hints and tips from Jamie, Christmas recipes, featured Jme products and photos and videos of Jamie Oliver, as well as links to the recently launched Foodwise.

In addition, users are encouraged to submit their personal festive stories of Christmas past, present and future.  Visitors can vote for the best story, and the author of the winning entry will receive a Jme hamper.  This user generated section of the website has already proved popular, and initial traffic to the site is impressive, with over 27,000 unique visits within the first week.

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