What's New - archive - Email Marketing

Communicating with your customers

Posted 30 Mar 2010 / Written by Robert Hollander / Make a Comment

Email Marketing Agency

We work with a lot of our clients on a regular basis on their email marketing campaigns and have even won an award for our efforts!

Sending regular html emails is a great way to engage your customers, build your brand and to really drive sales. Wickedweb work with a number of household brands on their email marketing strategy campaigns such as NSPCC, Concern Worldwide, Nectar and Ella's Kitchen.

Here are a few tips to what we consider are key considerations to any Email Marketing Campaign:

On brand - Like anything you produce, it is important that the Email design is on brand.
Personalised - If you have your customers' information then use it to personalise the email. Sending regular email communications is about building a relationship so it's good to get personal.
Good subject - A good subject line to your message is very important if you want people to open it and read it.
Clear call to actions - If your email has a clear message there needs to be a strong call to action so that the person viewing it can easily take the next step, be it to make a donation, buy a product or just to find out more.
Specific message areas - Good structure as well as good design will make your email more readable and effective.
Tailored content - If you have more information of customers on your mailing list then you can send them emails tailored to their interests.
Cross promotional - Use your email message to help cross-sell other products or services or have gentle reminders encouraging your customers to get involved with your social media activity such as Facebook and Twitter.
Reporting - It's really important that you can see the effectiveness of your campaign. We produce a report after each broadcast so you can see your ROI.

If you're thinkng of building on your customer relations then give us a call!

Wickedweb helps Concern Worldwide say thank you to donors for their support

Posted 9 Feb 2009 / Written by Anna Dixon / Make a Comment

Concern Worldwide, an international organisation dedicated to reducing suffering and working towards the elimination of extreme poverty, has appointed Wickedweb to design and build a new suite of email marketing templates. The improved communications with donors will keep them up to date with monthly news, raise awareness of various appeals, and request urgent aid in the event of an humanitarian disaster.

In addition to the emails, Wickedweb have also been awarded the contract to create a flash ecard for the charity which will be sent to supporters to thank them for allowing Concern Worldwide to continue its work in 28 countries around the world. The flash ecard features an animated, spinning globe, which recipients can hover over, to find out more about Concern Worldwide's work in several territories. Also featured is a 'send to a friend' facility which encourages users to share news of Concern Worldwide's programmes, and will hopefully stimulate additional supporters and new donations.

The New Media Fundraising Executive at Concern Worldwide said "Out of the many agencies considered, Wickedweb had by far the most interesting portfolio, detailing a wide range of high quality projects across many different areas of online marketing. Wickedweb's refreshing enthusiasm to deliver creative within strict budgets and timeframes, as well as their strong communication throughout all aspects of production, results in the type of relationship most clients only dream of."

Digital Marketing Blog Archive

Inside the industry, inside the agency, it's all here

Communicating with your customers

Wickedweb helps Concern Worldwide say thank you to donors for their support

Categories

Blog Archive

Twitter

Regular Updates