Digital Marketing Blog Archive

Posted 23 Mar 2010  /  Written by Chris Merriman  /  Make a Comment

Social Media is a once in a lifetime phenomenon. Remember how the telephone changed the world? Course you don’t. And that’s rather my point. For the first time in over a century, a new technology has come along which changes the way we communicate and do business.

As with the dotcom boom of the nineties, the internet is awash with start-ups who think that they have the ultimate platform – be it a social network, a video sharing site, or an all-singing all-dancing blog. Some, like Twitter, will change the world. Others will sink without trace. Wicked Web pride ourselves on knowing everything that’s out there and knowing what’s a flash in the plan and what’s the next big thing.

But what’s right for one organisation, isn’t necessarily right for another – and too much is as bad as too little. To get your message across you need to be talking to the right people in the right way. My role at Wicked Web is to do just that.

I’ve been working in Social Media for 6 years. In the early days, I was lucky enough to be working for a forward thinking company who let me get on with it. But as time went by, and as “socmed” began to form the bulk of my day-to-day business,  it became increasingly obvious to me that a lot of organisations still don’t “get” social media, despite its importance.

Since then, I’ve built Youtube channels, Facebook groups, marketed through Twitter, set up online radio stations, and then found ways to make them all talk to each other. My current projects include podcasting, Facebook applications, and creating a bespoke social network for a niche client.

The fact is... social media can do a lot, and if you’re just dipping your toe in the water, it can be a bit overwhelming. I will sit down with you, cut through the jargon, and create a bespoke social media package that’s right for you.

Posted 19 Mar 2010  /  Written by Melissa Constantinou  /  Make a Comment

Who has broken into 2010 with the biggest numbers online? No prizes for guessing that Google are number 1 for Search and Facebook are number 1 for Social Networks, but do you know the figures? In a recent report published by the Nielsen company I learnt that an astounding 8,169,550,654 searches were made using the Google search engine in January 2010: that’s 3,050 searches per second! Let’s not forget Google’s recent acquisition of YouTube; at number 6 in the list with 1,261,959,101 visits in January 2010, YouTube remains the market leader for online video sharing, and with Google’s backing I can’t imagine this will be changing anytime soon.

Nielsen’s report lists the top 100 websites visited in January 2010, of which the BBC has then defined into categories. An interactive treemap of these figures can be viewed here. Most of the figures don’t seem to come as much of a surprise, and I’m glad to see that the big internet players of the 90’s are still going strong (e.g. AOL, Amazon and Yahoo!). However what did come as surprise to me was not finding MySpace in the list. Perhaps the social networking site has finally run its course? Or is being phased out by stronger competition?

It would appear out of all of the different sectors, Social Media is the fastest evolving and it will be interesting to see where everyone is positioned and how the numbers will change in next year’s report!

Posted 26 Feb 2010  /  Written by Billy Harvey  /  Make a Comment

Charity websites have recently started realising that their website can be a very useful way for them to increase the interaction between themselves and their supporters, both existing and prospective.  Whether it be through an online game or some other medium supporters of a charity can feel more involved than ever.

If you have signed up to sponsor an elephant there is potential for you to see ongoing photos and videos as it grows up. You can physically see the difference that you are making. With the addition of a content management system  the charities employees themselves can keep their site up to date with latest developments. Whether that be the extra funds raised after a live event has finished or the number of animals rescued that day the charity can keep in touch with its support base and let them know what their donations are being used for.

Charities such as Concern Worldwide have created facebook pages with upwards of 2,000 followers who can easily be contacted when an event is taking place and also be kept updated on any relevant issues to them. The supporters can also easily invite their friends to join and the charities message can get to more users than ever before - one of the many benefits of social media marketing. With bandwidths increasing and more efficient media being introduced the charity websites of the future will be able to keep their support base informed and donating. Videos and photos of events will let people catch up with new found friends and through instant news updates see what a difference they made. 

With increased numbers of potential supporters being contacted and through maintaining a fun, ever evolving and informative website, charities can hope to see the amount of money raised for their causes continue to increase year after year.

Posted 9 Oct 2009  /  Written by Anna Dixon  /  Make a Comment

This week Wickedweb's online marketing manager was interviewed by the BBC's The Politics show. With lots of talk on the 2010 general election and how to win voters, The Politics Show was interested to talk with a leading digital marketing agency regarding social media.

Wickedweb manage a range of online marketing projects including social media engagement. With a strong focus on strategy, Wickedweb was able to advise on what works and what doesn’t on social networks like Facebook and Twitter.

The show will be aired at 12.00 on Sunday 11th October 2009 on BBC 1. After the show has appeared on TV the show will be available via the BBC iPlayer.

If you are interested to find out what social media can do for you please contact Wickedweb today on 0207 183 4999 or use the contact form.

Posted 19 Feb 2009  /  Written by Anna Dixon  /  Make a Comment

Wickedweb celebrated the new year in style, with a new account win! Beam Global Distribution, and Notorious (a Publicis company) awarded Wickedweb the contract to deliver the Teacher's 2009 digital strategy, after a competitive three-way pitch. The activity involves the development of a new website, a social media marketing campaign and online marketing, but we can't give away too much yet... enjoy a whisky on us, and watch this space... Click here to find out more.