What's New

Mosbuild is Russia's largest trade event, uniting the construction industry and Wickedweb has been working with ITE Exhibitions to deliver the new show website for 2012.

The challenge for next year's event is the new two-week format, but with a focus on usability, communication and strong creative, Wickedweb has achieved a solution that delivers this with clarity.  Positioning Mosbuild as the premier event for construction and interiors specialists, the new website provides an engaging and useful business tool, rather than just the information portal of past websites.

Stuart Wells, Managing Director, comments "the digital visitor experience is just as important as a physical visit, and this year the Mosbuild website includes integration with multiple systems to facilitate tasks such as seminar booking - all housed within the new My MosBuild area. The result will be an intuitive solution which showcases why ITE Exhibitions is deserving of its coveted position in the industry”. 

For more about this exciting website launch, visit the Mosbuild Website.

Wickedweb are delighted to announce a new relationship with the e-Commerce giant and leading home shopping brand Shop Direct. Shop Direct are behind some of the UK’s best known home shopping brands, including Littlewoods, Very and Woolworths. 

Managing Director of Wickedweb Stuart Wells comments: “We are thrilled to be working with Shop Direct and their creative team on this global website initiative, and we hope it will be the start of a long and exciting partnership.”

More information coming soon.

Wickedweb is delighted to announce wagamama’s recent appointment as their full service digital marketing agency. Appointed after an 8-month competitive procurement process which saw 10 agencies shortlisted to 3 for the pitch presentation, Wickedweb is excited to say that work is already underway on the strategy to better engage the target audience online. 

wagamama is an award winning Japanese inspired global restaurant chain, targeting a wide range of audiences. The brand is in a strong position in the pan-Asian cuisine market, which is expected to demonstrate recovery and growth in 2012 / 2013, meaning our plans for the future will engage users just as restaurant dining expenditure returns.  Our ideas are innovative and ambitious, whilst looking to capture the brand’s Japanese influence and minimalist style, so that wagamama is positioned as the industry benchmark.

Stuart Wells, Managing Director at Wickedweb comments:

“We are absolutely thrilled to be working with the wagamama brand and team on their digital marketing.  It’s an account we really wanted to win, as the business and relationship values strongly mirrored our own, which we know leads to the best results.  We have some really ground breaking ideas that will help bring all the wagamama digital channels together, and in turn  position the brand as one at the forefront of digital within their industry sector”.

Brand engagement is everything to wagamama which resonates perfectly with us – as an agency it is at the heart of everything we do and we look forward to enhancing the digital landscape for this fantastic brand.

Ingrid Williamson – Director of Marketing at wagamama comments:

“Finding the right agency can be a challenge. You want to work with people who understand your Brand and simply ‘get it’. Wickedweb got it right from the start. We are thrilled to have appointed Wickedweb and look forward to some very exciting times ahead”. 

Wickedweb are well placed to deliver an effective digital solution.  We are drawing on robust experience in the food and drink industry with clients such as Ella’s Kitchen, and in addition can utilise our online brand engagement strategies as showcased by clients such as Gear4, Cosmetics a la Carte and The Lifehouse.  This is an exciting relationship and we look forward to engaging the wagamama audience and delivering a real brand experie

Wickedweb are the lead digital marketing agency for The Lifehouse spa, and we have had an exciting time working on their website launch and full technical systems integration.   

The Lifehouse case study focuses on an interesting challenge: the marriage of brand positioning, technical consultancy and creative execution.  There were a range of objectives that needed to be considered as part of the brief spanning functional, business and creative requirements.  The solution executed by Wickedweb weaves these together.  In addition, The Lifehouse spa was not visible online. At the start of our work there were no keyword listings and little brand awareness beyond their name. Therefore, an SEO strategy was implemented to turn this around. 

This has been a successful case study and the results showcase the impact of the website and the SEO strategy.  Want to find out more? Read on to discover how we did it…

Stacey Hedges, Marketing Manager at Lifehouse comments:

"Wickedweb have provided us with invaluable support, guidance and creatively in launching the website. The team have been a true extension to the marketing department and play an integral role in the development and evolvement of the site. It’s been an absolute pleasure to work with them and we look forward to continue to drive traffic to the site and future developments"

Wickedweb are excited to share the details of a website we have recently launched for Cosmetics à la Carte, a complex eCommerce solution delivered on the award-winning WickedwebCMS.

Cosmetics à la Carte are a premium, multinational brand and have enjoyed customers such as the late Elizabeth Taylor and Princess Diana to Blondie, Kylie, Kate Moss and Lady Gaga. Conceived in 1973, Cosmetics à la Carte pioneered the concept of 'made to measure' make up, and have been pushing the boundaries ever since for innovation. With the desire to overhaul their image and launch the brand online, Cosmetics à la Carte approached Wickedweb for an exceptionally stylised  e-commerce solution.

Our brief was quite simple - to create the most interactive and personalised experience possible for a cosmetic brand online, and to replicate the 'human' element usually experienced in the stores. Wickedweb were tasked with elevating the existing Cosmetics à la Carte brand, and rolling this out across the website.

In terms of reporting, it is early days.  However, Google Analytics already shows conversion to be anything between 2.9% and 5.9% which is well above average.

Goal conversions are strong at 6%, indicating that key junctures of the user journey are robust and intuitive.

The email campaign that followed the launch of the site is extremely encouraging, with click through rates at 30%. We look forward to building on this as we work further with Cosmetics à la Carte’s e-marketing strategy going forward.

View the full case study here