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Wickedweb has had a successful year managing the digital strategy for Ella’s Kitchen, the leading global organic baby food company.  Wickedweb has been working with Ella’s Kitchen for over 2 years, and during this period have delivered a suite of global websites with locales, and digital marketing activity to support the overall annual brand plan.  Ella’s Kitchen has an exciting and ambitious brand vision, and Wickedweb’s digital activity supports key marketing objectives.   

Wickedweb has released a case study for the ‘Ella’s Friends conversion strategy’ which involves harnessing digital techniques to grow the database of Friends to the target level.  This database is then used to build engaging relationships on a sensorial level, which ultimately feeds into Ella’s Kitchen’s core objectives.

Wickedweb were responsible for conceiving and implementing a strategy that encompasses:

• Website evolution to support the mechanics of the campaigns
• Consumer engagement via campaigns
• Data capture and acquisition
• Online marketing tactics such as PPC and SEO

The overall Friends acquisition results superseded expectations as we hit 150.5% of the target.   Organic search traffic has increased by a marked 56% with a strong conversion rate, with Ella’s Kitchen’s key search term achieving and maintaining 1st place in Google rankings.

For the detail on how Wickedweb achieved this for Ella’s Kitchen, please view our case study.

Client testimonial:

“Wickedweb have a very strategic approach.  They understand our business, and more specifically how to activate our overall strategy to our consumers through digital channels.  I am delighted that the results of our Friends conversion strategy has surpassed our targets, and we owe much of this success to Wickedweb and the effective digital strategies they have executed for Ella’s Kitchen”. 

Samantha Crossley – ‘Makes Friends’ – Ella’s Kitchen

As wagamama’s global digital agency, Wickedweb collaborated on the launch of the ‘art and eat’ campaign - an innovative platform to engage wagamama customers with the UK’s up and coming art and design talent.   

wagamama were looking to roll out a national marketing and PR campaign that would achieve a number of key objectives.  At the core, wagamama’s underlying objective was to engage, excite and provide an experience for customers – whilst re-inforcing wagamama as a 'cool’ lifestyle brand among its target markets.

In addition to creating regional brand awareness and building product awareness, robust marketing objectives are in place.  The campaign needed to drive awareness, excite its audience and encourage participation.  

Wickedweb focused on achieving these KPI’s by putting brand engagement at the heart of our digital strategy.  Our strategy around the campaign’s digital execution worked to extend the in-store experiential element by driving diners online to join the ‘art and eat’ debate.  This interactive platform supported brand engagement by providing a focus for dining conversation, and looked to prompt subsequent action from them by way of competition entries and re-tweets.

Our strategy was honed by an appreciation of wagamama’s key target audiences, as this ensured we could recommend solutions for engagement across a range of diners.

Ten national wagamama locations were chosen and one regional ’up and coming’ artist was selected per restaurant to feature their work. Wagamama worked closely with the prolific Moniker projects to source the artists. 

Wickedweb worked hard to unite the campaign messaging with digital technology, in order to evolve traditional marketing methods into an integrated 360 communications mix – positioning digital at the heart. Early results indicate our carefully considered strategy engaged the target audience and demonstrated real cut through.  Wickedweb feel the work showcased is innovative and engaging, supporting the key KPI’s. The wagamama brand has been elevated as a result, and the digital strategy seeks to rejuvenate an offline campaign into the digital sphere to maximise the longevity and awareness of the campaign / brand.

Find out what we did and read the case study here.

Wickedweb is delighted to announce wagamama’s recent appointment as their full service digital marketing agency. Appointed after an 8-month competitive procurement process which saw 10 agencies shortlisted to 3 for the pitch presentation, Wickedweb is excited to say that work is already underway on the strategy to better engage the target audience online. 

wagamama is an award winning Japanese inspired global restaurant chain, targeting a wide range of audiences. The brand is in a strong position in the pan-Asian cuisine market, which is expected to demonstrate recovery and growth in 2012 / 2013, meaning our plans for the future will engage users just as restaurant dining expenditure returns.  Our ideas are innovative and ambitious, whilst looking to capture the brand’s Japanese influence and minimalist style, so that wagamama is positioned as the industry benchmark.

Stuart Wells, Managing Director at Wickedweb comments:

“We are absolutely thrilled to be working with the wagamama brand and team on their digital marketing.  It’s an account we really wanted to win, as the business and relationship values strongly mirrored our own, which we know leads to the best results.  We have some really ground breaking ideas that will help bring all the wagamama digital channels together, and in turn  position the brand as one at the forefront of digital within their industry sector”.

Brand engagement is everything to wagamama which resonates perfectly with us – as an agency it is at the heart of everything we do and we look forward to enhancing the digital landscape for this fantastic brand.

Ingrid Williamson – Director of Marketing at wagamama comments:

“Finding the right agency can be a challenge. You want to work with people who understand your Brand and simply ‘get it’. Wickedweb got it right from the start. We are thrilled to have appointed Wickedweb and look forward to some very exciting times ahead”. 

Wickedweb are well placed to deliver an effective digital solution.  We are drawing on robust experience in the food and drink industry with clients such as Ella’s Kitchen, and in addition can utilise our online brand engagement strategies as showcased by clients such as Gear4, Cosmetics a la Carte and The Lifehouse.  This is an exciting relationship and we look forward to engaging the wagamama audience and delivering a real brand experie

Wickedweb are the lead digital marketing agency for The Lifehouse spa, and we have had an exciting time working on their website launch and full technical systems integration.   

The Lifehouse case study focuses on an interesting challenge: the marriage of brand positioning, technical consultancy and creative execution.  There were a range of objectives that needed to be considered as part of the brief spanning functional, business and creative requirements.  The solution executed by Wickedweb weaves these together.  In addition, The Lifehouse spa was not visible online. At the start of our work there were no keyword listings and little brand awareness beyond their name. Therefore, an SEO strategy was implemented to turn this around. 

This has been a successful case study and the results showcase the impact of the website and the SEO strategy.  Want to find out more? Read on to discover how we did it…

Stacey Hedges, Marketing Manager at Lifehouse comments:

"Wickedweb have provided us with invaluable support, guidance and creatively in launching the website. The team have been a true extension to the marketing department and play an integral role in the development and evolvement of the site. It’s been an absolute pleasure to work with them and we look forward to continue to drive traffic to the site and future developments"

Schülke are the international specialists in infection control products, hygiene, disinfection and preservation, and are a long standing client of Wickedweb.  The UK website was over - hauled by us a year ago and Wickedweb manage ongoing developments to the site and the digital strategy.  One of schülke’s key objectives is to maintain their leading position in the market by ensuring the brand engages with its audience in an innovative way.

Following the website re-brand, schülke were keen to enforce this re-positioning, increase traffic to the site and encourage repeat visits.  It was also paramount that we worked on raising awareness for the brand.  Wickedweb advised creating a members area for the main schülke website as part of the content strategy, in order to bring engagement with the audience to the fore.  In addition, a dedicated microsite for the dental portfolio was created to support a key campaign.

Our recommendation also included launching social media activity for the first time, which underpinned their data acquisition objectives.  Furthermore, Wickedweb rolled out an SEO strategy.

Find out more about the overall strategy Wickedweb implemented for schülke and how this met the client’s objectives.

Nicola Furniss, Senior Product Manager for schülke comments: 

“Wickedweb were integral to the launch of our re designed site which was intended to make us and our products and services more accessible to our customers. Wickedweb continue to support us both creatively and technically in our online activity as pioneers of infection prevention.”

Social media is a once in a lifetime, global phenomenon and we live and breathe it here at Wickedweb. We love delivering impactful social media solutions - our strategists are always looking at fresh angles to amplify the voice of our clients so they can engage further with their customers.

We're often asked for tips on how to kick start a social media strategy so I thought I would post this blog. For those of you who are new to social media and managing it in-house, I have come across a great article by the CIPR that summarises the do's and don’ts quite nicely. I hope you find this useful...

http://wallblog.co.uk/2011/04/12/pr-body-cipr-publishes-10-dos-and-donts-of-social-media/