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Wickedweb has created a technical solution for a total re-brand of The Official Charts Company website, combining powerful infrastructure with complete simplicity. The Official Charts Company is a national institution; a joint venture between the British Phonographic Industry and the Entertainment Retailers Association. The UK’s number one supplier of official charts and data for the music and video industries, it tracks, collates and reports UK media sales - both physical and digital - on a daily basis, compiling a precise indication of the week’s trends and cultural leanings. On a weekly basis the company consults more than 6,200 high street and online retailers in an effort to provide an accurate barometer of the British music scene.

With the 60th anniversary of the UK singles charts approaching, Wickedweb applied a new brand identity to reflect a shift in the focus of the existing website. The re-brand, including new logos, colours and page designs, was to be based around the company’s ‘Where Legends Are Made’ ethos, bringing 60 years of the official charts to a diverse and modern audience. Previously non-prioritised archive content needed to be more accessible and the site would be fully integrated with Amazon and iTunes to drive sales, enabling users to instantly search for, purchase and download chart entries.

The site remains on a powerful content management system that updates automatically - future-proofing the site and also allowing the flexibility to edit features across all pages. It would develop the site into a comprehensive and constantly evolving, income-generating resource, finely balanced between illustrating the company’s extensive history and the need to provide up-to-the-second data to heavy traffic.

To find out more about Wickedweb's digital solution for The Official Charts Company, read the full case study here.

Wickedweb is delighted to announce wagamama’s recent appointment as their full service digital marketing agency. Appointed after an 8-month competitive procurement process which saw 10 agencies shortlisted to 3 for the pitch presentation, Wickedweb is excited to say that work is already underway on the strategy to better engage the target audience online. 

wagamama is an award winning Japanese inspired global restaurant chain, targeting a wide range of audiences. The brand is in a strong position in the pan-Asian cuisine market, which is expected to demonstrate recovery and growth in 2012 / 2013, meaning our plans for the future will engage users just as restaurant dining expenditure returns.  Our ideas are innovative and ambitious, whilst looking to capture the brand’s Japanese influence and minimalist style, so that wagamama is positioned as the industry benchmark.

Stuart Wells, Managing Director at Wickedweb comments:

“We are absolutely thrilled to be working with the wagamama brand and team on their digital marketing.  It’s an account we really wanted to win, as the business and relationship values strongly mirrored our own, which we know leads to the best results.  We have some really ground breaking ideas that will help bring all the wagamama digital channels together, and in turn  position the brand as one at the forefront of digital within their industry sector”.

Brand engagement is everything to wagamama which resonates perfectly with us – as an agency it is at the heart of everything we do and we look forward to enhancing the digital landscape for this fantastic brand.

Ingrid Williamson – Director of Marketing at wagamama comments:

“Finding the right agency can be a challenge. You want to work with people who understand your Brand and simply ‘get it’. Wickedweb got it right from the start. We are thrilled to have appointed Wickedweb and look forward to some very exciting times ahead”. 

Wickedweb are well placed to deliver an effective digital solution.  We are drawing on robust experience in the food and drink industry with clients such as Ella’s Kitchen, and in addition can utilise our online brand engagement strategies as showcased by clients such as Gear4, Cosmetics a la Carte and The Lifehouse.  This is an exciting relationship and we look forward to engaging the wagamama audience and delivering a real brand experie

Wickedweb are the lead digital marketing agency for The Lifehouse spa, and we have had an exciting time working on their website launch and full technical systems integration.   

The Lifehouse case study focuses on an interesting challenge: the marriage of brand positioning, technical consultancy and creative execution.  There were a range of objectives that needed to be considered as part of the brief spanning functional, business and creative requirements.  The solution executed by Wickedweb weaves these together.  In addition, The Lifehouse spa was not visible online. At the start of our work there were no keyword listings and little brand awareness beyond their name. Therefore, an SEO strategy was implemented to turn this around. 

This has been a successful case study and the results showcase the impact of the website and the SEO strategy.  Want to find out more? Read on to discover how we did it…

Stacey Hedges, Marketing Manager at Lifehouse comments:

"Wickedweb have provided us with invaluable support, guidance and creatively in launching the website. The team have been a true extension to the marketing department and play an integral role in the development and evolvement of the site. It’s been an absolute pleasure to work with them and we look forward to continue to drive traffic to the site and future developments"

Wickedweb are excited to share the details of a website we have recently launched for Cosmetics à la Carte, a complex eCommerce solution delivered on the award-winning WickedwebCMS.

Cosmetics à la Carte are a premium, multinational brand and have enjoyed customers such as the late Elizabeth Taylor and Princess Diana to Blondie, Kylie, Kate Moss and Lady Gaga. Conceived in 1973, Cosmetics à la Carte pioneered the concept of 'made to measure' make up, and have been pushing the boundaries ever since for innovation. With the desire to overhaul their image and launch the brand online, Cosmetics à la Carte approached Wickedweb for an exceptionally stylised  e-commerce solution.

Our brief was quite simple - to create the most interactive and personalised experience possible for a cosmetic brand online, and to replicate the 'human' element usually experienced in the stores. Wickedweb were tasked with elevating the existing Cosmetics à la Carte brand, and rolling this out across the website.

In terms of reporting, it is early days.  However, Google Analytics already shows conversion to be anything between 2.9% and 5.9% which is well above average.

Goal conversions are strong at 6%, indicating that key junctures of the user journey are robust and intuitive.

The email campaign that followed the launch of the site is extremely encouraging, with click through rates at 30%. We look forward to building on this as we work further with Cosmetics à la Carte’s e-marketing strategy going forward.

View the full case study here