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Wickedweb were appointed to deliver a new website for IDCM, a debt services boutique that works with borrowers and lenders to deliver alternative financing solutions.

Wickedweb’s brief was to overhaul IDCM’s existing website and deliver a solution that would enhance user engagement and increase conversion.  Wickedweb’s approach was to update the look and feel of the existing site to bring it more in line with core brand values.  In addition, the content structure gave the opportunity to pull out key information for the target audience, to include service areas and client sectors.

Account Manager for IDCM, Niki Duggan comments:

“Wickedweb has elevated IDCM’s web presence with a website that looks professional and is on brand. To increase the level of enquiries into the business, the design features strong ‘contact us’ callouts with a view to increasing the conversion rate. Wickedweb has worked to very tight timescales in launching this website, and we now look forward to supporting the account going forward”.

Wickedweb add IDCM to our financial sector portfolio, which also includes work for RBS, Natwest, Statpro, Neteller and Prime CFD.

Wickedweb were delighted to have the opportunity to work on a top secret project for Built Asset Consultancy leaders EC Harris. 

The mission: To announce EC Harris’ merger with top Dutch engineering firm Arcadis.

The solution: A homepage takeover featuring a 50 second film announcing the merger and highlighting the exciting changes ahead. At the end of the video the user could click through to an interactive flash animation where they were able to find out more information about EC Harris and Arcadis offices around the world.

After sourcing film footage to suit the storyboards drawn up by our budding inhouse film directors we joined forces with our good friends over at Strip Studios to bring the video to life. The inclusion of a lively soundtrack and some classy animation added the finishing touches and we were good to go! 

The aggressive timelines and hush-hush nature of the project certainly kept us on our toes but we love the end result (click image to view):

Wickedweb has had a successful year managing the digital strategy for Ella’s Kitchen, the leading global organic baby food company.  Wickedweb has been working with Ella’s Kitchen for over 2 years, and during this period have delivered a suite of global websites with locales, and digital marketing activity to support the overall annual brand plan.  Ella’s Kitchen has an exciting and ambitious brand vision, and Wickedweb’s digital activity supports key marketing objectives.   

Wickedweb has released a case study for the ‘Ella’s Friends conversion strategy’ which involves harnessing digital techniques to grow the database of Friends to the target level.  This database is then used to build engaging relationships on a sensorial level, which ultimately feeds into Ella’s Kitchen’s core objectives.

Wickedweb were responsible for conceiving and implementing a strategy that encompasses:

• Website evolution to support the mechanics of the campaigns
• Consumer engagement via campaigns
• Data capture and acquisition
• Online marketing tactics such as PPC and SEO

The overall Friends acquisition results superseded expectations as we hit 150.5% of the target.   Organic search traffic has increased by a marked 56% with a strong conversion rate, with Ella’s Kitchen’s key search term achieving and maintaining 1st place in Google rankings.

For the detail on how Wickedweb achieved this for Ella’s Kitchen, please view our case study.

Client testimonial:

“Wickedweb have a very strategic approach.  They understand our business, and more specifically how to activate our overall strategy to our consumers through digital channels.  I am delighted that the results of our Friends conversion strategy has surpassed our targets, and we owe much of this success to Wickedweb and the effective digital strategies they have executed for Ella’s Kitchen”. 

Samantha Crossley – ‘Makes Friends’ – Ella’s Kitchen

As wagamama’s global digital agency, Wickedweb collaborated on the launch of the ‘art and eat’ campaign - an innovative platform to engage wagamama customers with the UK’s up and coming art and design talent.   

wagamama were looking to roll out a national marketing and PR campaign that would achieve a number of key objectives.  At the core, wagamama’s underlying objective was to engage, excite and provide an experience for customers – whilst re-inforcing wagamama as a 'cool’ lifestyle brand among its target markets.

In addition to creating regional brand awareness and building product awareness, robust marketing objectives are in place.  The campaign needed to drive awareness, excite its audience and encourage participation.  

Wickedweb focused on achieving these KPI’s by putting brand engagement at the heart of our digital strategy.  Our strategy around the campaign’s digital execution worked to extend the in-store experiential element by driving diners online to join the ‘art and eat’ debate.  This interactive platform supported brand engagement by providing a focus for dining conversation, and looked to prompt subsequent action from them by way of competition entries and re-tweets.

Our strategy was honed by an appreciation of wagamama’s key target audiences, as this ensured we could recommend solutions for engagement across a range of diners.

Ten national wagamama locations were chosen and one regional ’up and coming’ artist was selected per restaurant to feature their work. Wagamama worked closely with the prolific Moniker projects to source the artists. 

Wickedweb worked hard to unite the campaign messaging with digital technology, in order to evolve traditional marketing methods into an integrated 360 communications mix – positioning digital at the heart. Early results indicate our carefully considered strategy engaged the target audience and demonstrated real cut through.  Wickedweb feel the work showcased is innovative and engaging, supporting the key KPI’s. The wagamama brand has been elevated as a result, and the digital strategy seeks to rejuvenate an offline campaign into the digital sphere to maximise the longevity and awareness of the campaign / brand.

Find out what we did and read the case study here.

Wickedweb is delighted to announce wagamama’s recent appointment as their full service digital marketing agency. Appointed after an 8-month competitive procurement process which saw 10 agencies shortlisted to 3 for the pitch presentation, Wickedweb is excited to say that work is already underway on the strategy to better engage the target audience online. 

wagamama is an award winning Japanese inspired global restaurant chain, targeting a wide range of audiences. The brand is in a strong position in the pan-Asian cuisine market, which is expected to demonstrate recovery and growth in 2012 / 2013, meaning our plans for the future will engage users just as restaurant dining expenditure returns.  Our ideas are innovative and ambitious, whilst looking to capture the brand’s Japanese influence and minimalist style, so that wagamama is positioned as the industry benchmark.

Stuart Wells, Managing Director at Wickedweb comments:

“We are absolutely thrilled to be working with the wagamama brand and team on their digital marketing.  It’s an account we really wanted to win, as the business and relationship values strongly mirrored our own, which we know leads to the best results.  We have some really ground breaking ideas that will help bring all the wagamama digital channels together, and in turn  position the brand as one at the forefront of digital within their industry sector”.

Brand engagement is everything to wagamama which resonates perfectly with us – as an agency it is at the heart of everything we do and we look forward to enhancing the digital landscape for this fantastic brand.

Ingrid Williamson – Director of Marketing at wagamama comments:

“Finding the right agency can be a challenge. You want to work with people who understand your Brand and simply ‘get it’. Wickedweb got it right from the start. We are thrilled to have appointed Wickedweb and look forward to some very exciting times ahead”. 

Wickedweb are well placed to deliver an effective digital solution.  We are drawing on robust experience in the food and drink industry with clients such as Ella’s Kitchen, and in addition can utilise our online brand engagement strategies as showcased by clients such as Gear4, Cosmetics a la Carte and The Lifehouse.  This is an exciting relationship and we look forward to engaging the wagamama audience and delivering a real brand experie

Wickedweb are the lead digital marketing agency for The Lifehouse spa, and we have had an exciting time working on their website launch and full technical systems integration.   

The Lifehouse case study focuses on an interesting challenge: the marriage of brand positioning, technical consultancy and creative execution.  There were a range of objectives that needed to be considered as part of the brief spanning functional, business and creative requirements.  The solution executed by Wickedweb weaves these together.  In addition, The Lifehouse spa was not visible online. At the start of our work there were no keyword listings and little brand awareness beyond their name. Therefore, an SEO strategy was implemented to turn this around. 

This has been a successful case study and the results showcase the impact of the website and the SEO strategy.  Want to find out more? Read on to discover how we did it…

Stacey Hedges, Marketing Manager at Lifehouse comments:

"Wickedweb have provided us with invaluable support, guidance and creatively in launching the website. The team have been a true extension to the marketing department and play an integral role in the development and evolvement of the site. It’s been an absolute pleasure to work with them and we look forward to continue to drive traffic to the site and future developments"