Inside the industry and inside the agency
The automotive industry is one of the world’s most important economic sectors by revenue, with a predicted 72 million car sales predicted for 2014. Car manufacturers are literally running each other down to get a slice of the automotive pie and are forever strategizing and formulating new and creative ways to reach their desired audiences.
“It’s no longer about devices. It’s about connecting people to the content they care about, whether online, mobile sites, or on apps” – Jerry Dischler, Vice President of Product Management for AdWords.
Nobody could easily attribute that phrase to the announcement of Google AdWords’ new features which are being rolled out over the next few months. In fact this visionary, quasi-philosophical, statement would sound more at home at the unveiling of a new world-changing product, not the announcement of some relatively small feature changes to AdWords. But that’s the nature of digital announcements – they come accompanied by such pomp and circumstance that it’s difficult to determine the potentially revolutionary advances from long-awaited ones.
The digital marketing arena is alive with acronyms: SEO, PPC, CPC, CPL, API, B2B, CTR, DM – still with us? Granted, it can all be a bit overwhelming to businesses, but there’s one acronym, that’s certainly worth remembering and that’s SEO - unless you want to miss out on a slice of the pie in terms of online traffic that is.
Wickedweb have recently joined CRUK’s team of suppliers to provide a range of digital services. We are working on lots of exciting projects to drive donations for this awe-inspiring charity, and look forward to rolling out the activity planned over the coming months.
We have started our relationship with CRUK by working with them on the Shine 2011 campaign. This inspiring event is a night-time walking marathon through your chosen city, to raise funds for Cancer Research. This event is in its 2nd year and fundraisers can choose one of 12 cancers they would like to donate their funds to. Participants are asked to ‘shine’ through their city route with glow sticks and can walk either a half or full marathon.
Wickedweb have created a portfolio of Flash banners for the CRUK website and third party websites. The call to action here is to click through to the Shine microsite and drive entries to the event.
The Wickedweb team are proud to be entering this event – with more details coming soon. We are in full support of this incredible cause and would encourage you to enter here.
In addition, Wickedweb has created banners in support of the new TV ad campaign which went live on the 18th July. The CRUK homepage banner has been updated to raise awareness and support this campaign, with a view to driving uplift in donations. Look out for these banners and show your support for their life-changing work....
As the 2010 World Cup launched in South Africa, so our very appropriately themed football game for the Fairtrade Foundation went live.
Combining an addictive game mechanic to encourage play and increase the viral potential of the game, with an educational message to raise awareness of the benefits of buying Fairtrade South African wine for the workers in the wine growing regions, the ‘Use Your Head’ game works successfully on two levels.
With adverts scheduled to appear on Absolute Radio’s website in the coming weeks, and consumers’ heightening awareness of the inequality in South Africa (which can be attributed to the World Cup coverage), we expect the leaderboard to reflect the popularity of the game and are proud to be working alongside the Fairtrade Foundation at this vital time, leveraging the talkability of one of the world’s most awaited sporting events to raise awareness of unfair commerce in the region in the spotlight.
Turning the game design, flash development and database build around in just 1 week, to meet the client’s deadline, was no mean feat. So, let us challenge you to our own game – see how many headers you can score and support Fairtrade with us. Play ‘Use Your Head’ now.
Digital marketing agency, Wickedweb were briefed by the Jamie Oliver online marketing team to design a Christmas microsite, with the aim of promoting the famous chef's Christmas Day show on C4 and advertising Jamie's new range of Jme hand-crafted & bespoke homeware and food products as the perfect Christmas gifts. Jamie's team already knew what content they wanted to feature on the site, and they chose Wickedweb because they trusted the web agency would deliver the desired look and feel in a short turnaround time.
The microsite features a video of Jamie making a Christmas cocktail and wishing fans a Happy Christmas, as well as the TV trailer and an advent calendar with a surprise behind each door. As each day in December arrives, another door is unlocked, revealing hints and tips from Jamie, Christmas recipes, featured Jme products and photos and videos of Jamie Oliver, as well as links to the recently launched Foodwise.
In addition, users are encouraged to submit their personal festive stories of Christmas past, present and future. Visitors can vote for the best story, and the author of the winning entry will receive a Jme hamper. This user generated section of the website has already proved popular, and initial traffic to the site is impressive, with over 27,000 unique visits within the first week.
Wickedweb are celebrating being awarded the Mitre digital marketing account following a competitive three-way pitch. Mitre, part of the Pentland Group, were looking to appoint a new digital creative agency to develop the brand's online marketing strategy on an international level, and selected Wickedweb for the job because of the agency's approach to projects, strong creative credentials and detailed pitch presentation.
Work has already begun on scoping the strategy, understanding the business objectives and user requirements, and the next steps are wireframe development and creative designs. Both teams are enjoying working together and can't wait to pop a bottle of fizz or two following the launch of the UK website in December, just in time for Christmas!
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